You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
In a sign of the times, Nike may cut its marketing budget. It has already said it will layoff 1,400, 4% of its workforce. Nike spends about $140 million on advertising and another $250 million on sports sponsorships yearly. Time to cut the mass marketing and focus on profitable niches, if you ask me.
In a sign of the times, Nike may cut its marketing budget. It has already said it will layoff 1,400, 4% of its workforce. Nike spends about $140 million on advertising and another $250 million on sports sponsorships yearly. Time to cut the mass marketing and focus on profitable niches, if you ask me.
I was combing the wires the other day and I came upon this interesting video showing a demonstration of Sealed Air’s (actually, the Japan division of the company) new “pack in instance” protective foam packaging material.
more
I was combing the wires the other day and I came upon this interesting video showing a demonstration of Sealed Air’s (actually, the Japan division of the company) new “pack in instance” protective foam packaging material.
more
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