The Big Fat Marketing Blog

Clemens is still trying to clear his name amid mounting evidence. No matter the outcome for Clemens, the damage has been done. Then it becomes who’s the next victim of the “Era”? After the Clemens affair dominated headlines last year, all eyes turned to the next big star without a steroid asterisk. At the time, that was A-Rod.

Now, no matter what happens in the ensuing weeks and months, the damage has been done to A-Rod, who was seen as the heir apparent to Bonds as the all-time home run king. And for those who think A-Rod is different from Bonds because he “admitted” his wrongdoing – albeit after Sports Illustrated broke the story supported by four sources – think again. A cheater is a cheater.

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[The role baseball plays in the marketing world is too large to ignore the ongoing saga of steroids’ influence on the game and fans.]

With apologies to Don Henley, “The End of the Innocence” has nothing to do with his solo album released in 1989. What it has to do with is the state of uncertainty, skepticism, denunciation, and incrimination that has drenched the minds of sports fans in this country.

Because of the permeation of performance-enhancing drugs in a variety of sports — a topic that has forged its way into the hearts and minds of fans in all parts of the world – a fan’s eternal hope of witnessing something he or she has never seen before might be infinitely elusive because of the cloud of doubt and suspicion cast over athletes today. more

Okay kids. Here’s my gift to you, free of charge. It’s a bit of marketing/customer service 101 advice you should already know. But apparently, not everyone remembers it. Apply this to your business and not only will you retain more customers but you’ll be spared the wrath of angry business bloggers as well.

Ready?

Listen to your customers!

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