The Big Fat Marketing Blog

If anyone does not believe that relevant, measurable marketing can help boost sales in good times AND in bad times, they need to look no further than the precisely-timed Hyundai campaign that’s currently running. The Korean car maker has posted a 14% year-over-year gain in sales, largely to a favorable currency exchange rate, but also thanks in part to their positioning that if you lose your job they’ll buy your recently purchased Hyundai back from you and cancel the loan balance.

In order to be relevant, you need an offer and message position that resonates with the prospect. Hyundai has done that. Perhaps GM, Ford, Chrysler, and even Toyota and Honda should take note.

If anyone does not believe that relevant, measurable marketing can help boost sales in good times AND in bad times, they need to look no further than the precisely-timed Hyundai campaign that’s currently running. The Korean car maker has posted a 14% year-over-year gain in sales, largely to a favorable currency exchange rate, but also thanks in part to their positioning that if you lose your job they’ll buy your recently purchased Hyundai back from you and cancel the loan balance.

In order to be relevant, you need an offer and message position that resonates with the prospect. Hyundai has done that. Perhaps GM, Ford, Chrysler, and even Toyota and Honda should take note.

For the first time in a thousand years NASCAR’s royalty won’t be present at Daytona. Today is the start of the stockcar racing season–in fact, it’s their superbowl, the biggest race of the year, held in Daytona to honor the roots of racing right there on the beaches of northern Florida. But today there’s no Petty in the race, either as driver or owner. No DEI car. (That’s Dale Earnbhardt Enterprises for the uninitiated, the very soul of this series for the past 25 years, but since Dale Jr. left the team, they’ve been unable to compete.) No Wood Brothers, which, while not a team casual fans recall, has been in this event since 1950.

more

For the first time in a thousand years NASCAR’s royalty won’t be present at Daytona. Today is the start of the stockcar racing season–in fact, it’s their superbowl, the biggest race of the year, held in Daytona to honor the roots of racing right there on the beaches of northern Florida. But today there’s no Petty in the race, either as driver or owner. No DEI car. (That’s Dale Earnbhardt Enterprises for the uninitiated, the very soul of this series for the past 25 years, but since Dale Jr. left the team, they’ve been unable to compete.) No Wood Brothers, which, while not a team casual fans recall, has been in this event since 1950.

more