The Big Fat Marketing Blog

I am a law-abiding citizen at all times. But if I ever get into trouble, I will call the law firm of Wilens & Baker. They seem to know their stuff.

For example, the firm is now running ads in the New York subway, featuring a photo of TV newscaster John Roland. They identify him as a compensated spokesperson—in large type. more

I am a law-abiding citizen at all times. But if I ever get into trouble, I will call the law firm of Wilens & Baker. They seem to know their stuff.

For example, the firm is now running ads in the New York subway, featuring a photo of TV newscaster John Roland. They identify him as a compensated spokesperson—in large type. more

The contest isn’t over till you’ve watched the game films. When it comes to evaluating the marketing done around the Super Bowl, those replays can yield a wide variety of results.

That’s especially true this year, with buzz marketing becoming an ever-more-accepted tactic for creating brand awareness and association on the Web. That gives analysts more tools with which to judge the hits and misses in a big broadcast event like Super Bowl XLIII—even if those tools sometimes produce results that contradict other measures, such as search impact, or even themselves.

And yet, everyone seems to like the MC Hammer/ emcee McMahon parley by direct response marketer Cash4Gold.com. more

The contest isn’t over till you’ve watched the game films. When it comes to evaluating the marketing done around the Super Bowl, those replays can yield a wide variety of results.

That’s especially true this year, with buzz marketing becoming an ever-more-accepted tactic for creating brand awareness and association on the Web. That gives analysts more tools with which to judge the hits and misses in a big broadcast event like Super Bowl XLIII—even if those tools sometimes produce results that contradict other measures, such as search impact, or even themselves.

And yet, everyone seems to like the MC Hammer/ emcee McMahon parley by direct response marketer Cash4Gold.com. more

In a different take on the effectiveness of this year’s Super Bowl ads, other agencies made an effort to quantify the social buzz that is becoming increasingly one aim of a campaign tailored for the big game. Madison WI-based Networked Insights sought to both measure that social conversation and to put a dollar value to it. Its “social ROI” metric purports to put a ruler to the increase in online social interactions created for each $1 million spent on a Super Bowl ad spot. more

In a different take on the effectiveness of this year’s Super Bowl ads, other agencies made an effort to quantify the social buzz that is becoming increasingly one aim of a campaign tailored for the big game. Madison WI-based Networked Insights sought to both measure that social conversation and to put a dollar value to it. Its “social ROI” metric purports to put a ruler to the increase in online social interactions created for each $1 million spent on a Super Bowl ad spot. more