The Big Fat Marketing Blog

Although many catalog industry experts support Postmaster General John E. Potter’s appeal last month to Congress to let him reduce postal delivery to five days per week, the president/CEO of the Direct Marketing Association is categorically opposed.

DMA president/CEO John A. Greco Jr. wrote in a Feb. 6 letter that “going from six to five day delivery is trimming around the edges instead of going straight to the heart of the problem. A healthy, viable, sustainable Postal Service is in the national interest. We support the USPS efforts to restructure their retiree benefit payments, and encourage them to explore other cost-cutting measures to find savings solutions. We believe that a reduction in service should be looked at only as a last resort.” more

It occurred to me the other day that right at this very moment, my kids are the best possible targets a marketer could want.

They’re malleable. They absorb marketing messages like sponges—something I uncomfortably notice every time my 6 year old repeats back to me verbatim commercials he saw during “Scooby Doo” reruns.

Right now they have no direct spending power, other than tugging at dear old mom’s purse strings. That will all change in a few years, of course. And by then, I don’t think they’ll be quite so putty like in marketer’s hands.

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All advertising and marketing professionals tout keeping your spend even or increasing it during tough times. But, does it work? If your messaging and market positioning is relevant to the target audience(s) it sure does. Click on this link to see how General Mills is approaching this economic recession.

It always has been, and always will be, about marketing intelligently.

All advertising and marketing professionals tout keeping your spend even or increasing it during tough times. But, does it work? If your messaging and market positioning is relevant to the target audience(s) it sure does. Click on this link to see how General Mills is approaching this economic recession.

It always has been, and always will be, about marketing intelligently.