You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
As marketing shifts and more tests are conducted with emerging media, Social Media continues to be approached. Skittles, those small, multi-colored, hard semi-circular globs of gewy sugar has added user content to its home page. Based on blog mentions, Twitter stats and the like, it appears the candy’s Social Media campaign is as hyper active as a kid who ate 5 bags. Will it sell more sweets?
Let’s see if the sugar rush lasts.
As marketing shifts and more tests are conducted with emerging media, Social Media continues to be approached. Skittles, those small, multi-colored, hard semi-circular globs of gewy sugar has added user content to its home page. Based on blog mentions, Twitter stats and the like, it appears the candy’s Social Media campaign is as hyper active as a kid who ate 5 bags. Will it sell more sweets?
Let’s see if the sugar rush lasts.
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