You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
The U.S. Postal Service has been under fire for a lot lately—rate hikes, its plea for a reduced delivery schedule, losing a boatload of money. Now according to this CNN article, the USPS last month purchased a $1.2 million home from an employee so he could relocate. more
John Rowady is the president of rEvolution (that’s how they spell it, for all you Monday Morning Editors out there), a sports marketing and media agency based in Chicago. His public relations people sent this open letter to a bunch of us in the media, and it touches on TARP fund recipients and the importance of responsible sponsorships and event marketing.
The reason for the letter: Joe Registered Voter is complaining about TARP fund recipients keeping their naming rights deals and high-profile sponsorships, and doing it in what at times can seem to be very wasteful. And Rowady’s point is well taken: Marketing is not about splash and flash, it’s about metrics and ROI.
Here’s the text of Rowady’s letter: more
A friend asked a good question that is very pertinent in today’s economy: “How do you position your marketing in a recession?” I have some opinions, based upon real world experiences that might be helpful:
Make sure you focus on customer service and retention FIRST.
*To create raving fans you need to prove that you care about your customers. If you do that, when you go to them and ask for additional business, referrals and testimonials, they will be more than happy to help. I would say that far too many companies, even in this economy, assume that their customers will stick with them. Don’t assume. Actions speak volumes over words. more
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Related Topics: A Measured Approach - Database Marketing/CRM, A Measured Approach - Mobile Marketing, A Measured Approach - General, A Measured Approach - Opinion, A Measured Approach - Marketing ROI, A Measured Approach - Lists & Data, A Measured Approach - Direct Mail/Postal, A Measured Approach - E-mail Marketing, A Measured Approach - Search/Web Marketing, A Measured Approach |
A friend asked a good question that is very pertinent in today’s economy: “How do you position your marketing in a recession?” I have some opinions, based upon real world experiences that might be helpful:
Make sure you focus on customer service and retention FIRST.
*To create raving fans you need to prove that you care about your customers. If you do that, when you go to them and ask for additional business, referrals and testimonials, they will be more than happy to help. I would say that far too many companies, even in this economy, assume that their customers will stick with them. Don’t assume. Actions speak volumes over words. more
Email This Post
Related Topics: A Measured Approach - Database Marketing/CRM, A Measured Approach - Mobile Marketing, A Measured Approach - General, A Measured Approach - Opinion, A Measured Approach - Marketing ROI, A Measured Approach - Lists & Data, A Measured Approach - Direct Mail/Postal, A Measured Approach - E-mail Marketing, A Measured Approach - Search/Web Marketing, A Measured Approach |
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