The Big Fat Marketing Blog

As the web grows and becomes THE go-to destination for news, sports, weather, entertainment and just about everything else, branding of online properties is taking hold. As such, many companies are rolling their multiple brands under one web property brand. This Wall Street Journal article goes into more detail.

This trend, to me, is both interesting and disturbing. Why? Because the web has made super segmentation common place and makes for better, more measurable marketing and I’d hate to see that lost. At the same time, it’s critical to make surfing as time efficient as possible. Heck, this blog even falls into that category under The Chief Marketer Network. more

As the web grows and becomes THE go-to destination for news, sports, weather, entertainment and just about everything else, branding of online properties is taking hold. As such, many companies are rolling their multiple brands under one web property brand. This Wall Street Journal article goes into more detail.

This trend, to me, is both interesting and disturbing. Why? Because the web has made super segmentation common place and makes for better, more measurable marketing and I’d hate to see that lost. At the same time, it’s critical to make surfing as time efficient as possible. Heck, this blog even falls into that category under The Chief Marketer Network. more

Who knew anyone was still making money in this recession? Hooters did $1 billion in sales and was up 2% according to this video from last night’s Nightline. And apparently sexy sells: copy-cat restaurants like Twin Peaks and Bone Daddy’s have popped up (no pun intended) in Texas. I may have to conveniently be the judge of that when I’m in Dallas later this month!

Anyway, the Hooters girls (and Bone Daddy’s girls and Twin Peaks girls) say people are going there for the cheap eats and to have a good time. Chief Marketer regular Drew Neisser of Renegade (who Nightline interviews in the segment) considered to crowd to be “man boys,” but adds that sex is recession proof. more

Who knew anyone was still making money in this recession? Hooters did $1 billion in sales and was up 2% according to this video from last night’s Nightline. And apparently sexy sells: copy-cat restaurants like Twin Peaks and Bone Daddy’s have popped up (no pun intended) in Texas. I may have to conveniently be the judge of that when I’m in Dallas later this month!

Anyway, the Hooters girls (and Bone Daddy’s girls and Twin Peaks girls) say people are going there for the cheap eats and to have a good time. Chief Marketer regular Drew Neisser of Renegade (who Nightline interviews in the segment) considered to crowd to be “man boys,” but adds that sex is recession proof. more