The Big Fat Marketing Blog

Philadelphia-based food service and facilities management company Aramark Corp. is ranked No. 1 in its industry on FORTUNE magazine’s list of “World’s Most Admired Companies” for 2009. This is the second consecutive year in which ARAMARK is tops in its industry, according to FORTUNE. more

Like it or not, Fed-Ex Office (formerly Kinkos) is offering folks 25 free copies of their resume tomorrow, 3/10/09. While some may say they are taking advantage of folks due to this economy, many others may feel that they are really helping them out in these tough times.

Regardless, what they are doing is smart — because the marketing relies on a compelling offer — one that can be tracked and measured. If you get the free resume copies and it lands you a job, who do you think you’ll remember if you have to use an outside service for copies and shipping and the like?

Like it or not, Fed-Ex Office (formerly Kinkos) is offering folks 25 free copies of their resume tomorrow, 3/10/09. While some may say they are taking advantage of folks due to this economy, many others may feel that they are really helping them out in these tough times.

Regardless, what they are doing is smart — because the marketing relies on a compelling offer — one that can be tracked and measured. If you get the free resume copies and it lands you a job, who do you think you’ll remember if you have to use an outside service for copies and shipping and the like?

ACMA executive director Hamilton Davison will be our guest at 1 p.m. today on the first-ever episode of MCM Radio, Multichannel Merchant’s new Internet radio show, streaming live to your PC or Mac on BlogTalkRadio.com (and soon at MultichannelMerchant.com).

So why is Multichannel Merchant launching an Internet radio channel? We feel it will help us bring Multichannel Merchant’s coverage of today’s news stories to a whole new level. Not only that, we’ll bring in multichannel retail experts who will offer their tips and advice on everything from streamlining your costs to building a better Web site to keeping your operations under control. more

ACMA executive director Hamilton Davison will be our guest at 1 p.m. today on the first-ever episode of MCM Radio, Multichannel Merchant’s new Internet radio show, streaming live to your PC or Mac on BlogTalkRadio.com (and soon at MultichannelMerchant.com).

So why is Multichannel Merchant launching an Internet radio channel? We feel it will help us bring Multichannel Merchant’s coverage of today’s news stories to a whole new level. Not only that, we’ll bring in multichannel retail experts who will offer their tips and advice on everything from streamlining your costs to building a better Web site to keeping your operations under control. more