Fed-Ex Office and Marketing
Like it or not, Fed-Ex Office (formerly Kinkos) is offering folks 25 free copies of their resume tomorrow, 3/10/09. While some may say they are taking advantage of folks due to this economy, many others may feel that they are really helping them out in these tough times.
Regardless, what they are doing is smart — because the marketing relies on a compelling offer — one that can be tracked and measured. If you get the free resume copies and it lands you a job, who do you think you’ll remember if you have to use an outside service for copies and shipping and the like?
