The Big Fat Marketing Blog

This post doesn’t have a lot to do directly with sports marketing. But it does have to do with a lot of ticked off Giants fans who were hoping to some day get a hold of elusive season tickets. Then again, sports marketing shouldn’t be about alienating the fans who bleed blue for your team and spend their hard-earned money on your merchandise.

But the New York Giants have done that, with their new stadium they will co-own with the Jets in 2010 that has left many old-school season ticket holders (like my family) unable to keep their seats, and many more people who were on the waiting list (like me) unable to afford what was once the best ticket in town.

And what has it all boiled down to? The Giants may not be able to sell out their new stadium. And this is a team that was selling out games when they were the laughing stock of the NFL, and have sold out every game since the current Giants Stadium opened. more

This post doesn’t have a lot to do directly with sports marketing. But it does have to do with a lot of ticked off Giants fans who were hoping to some day get a hold of elusive season tickets. Then again, sports marketing shouldn’t be about alienating the fans who bleed blue for your team and spend their hard-earned money on your merchandise.

But the New York Giants have done that, with their new stadium they will co-own with the Jets in 2010 that has left many old-school season ticket holders (like my family) unable to keep their seats, and many more people who were on the waiting list (like me) unable to afford what was once the best ticket in town.

And what has it all boiled down to? The Giants may not be able to sell out their new stadium. And this is a team that was selling out games when they were the laughing stock of the NFL, and have sold out every game since the current Giants Stadium opened. more

A big blogger shout-out across the pond to Catalogue e-business, which recently debuted a new blog of their own, CataBLOGue e-business.

Former Catalog Age/Multuchannel Merchant editor Sherry Chiger is the editorial director of the U.K.-based magazine. Check out the blog and let her know what you think.

A big blogger shout-out across the pond to Catalogue e-business, which recently debuted a new blog of their own, CataBLOGue e-business.

Former Catalog Age/Multuchannel Merchant editor Sherry Chiger is the editorial director of the U.K.-based magazine. Check out the blog and let her know what you think.

Looks like British Lord Peter Mandelson’s grand plans to sell of a portion of Royal Mail to Dutch private courier TNT are falling apart before our eyes.

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