The Big Fat Marketing Blog

Using cookies to track web visits, Google will place ads based upon user surfing habits and begin to cluster those users into groups. This article conveys the details.

The big difference between this and what Google’s competitors do (they are already doing this type of targeting), is that Google will let the viewer edit the category it places them in. It’s good to see direct marketing’s tried and tested clustering being put to use in cyberspace. The more things change, the more they remain the same.

Using cookies to track web visits, Google will place ads based upon user surfing habits and begin to cluster those users into groups. This article conveys the details.

The big difference between this and what Google’s competitors do (they are already doing this type of targeting), is that Google will let the viewer edit the category it places them in. It’s good to see direct marketing’s tried and tested clustering being put to use in cyberspace. The more things change, the more they remain the same.

A comment left by privacy advocate Jeff Chester on a piece that appeared here criticizing the direction the Federal Trade Commission is taking under President Barack Obama perfectly illustrates how utterly bereft of substance the online privacy movement’s arguments are.

In the piece with which Chester took issue, I pointed out that with the appointment of Jon Leibowitz to head the FTC along with two other rumored appointments, it looks as if the privacy movement is about to gain serious traction at the agency: very bad news for online marketers and advertisers.

More.

A comment left by privacy advocate Jeff Chester on a piece that appeared here criticizing the direction the Federal Trade Commission is taking under President Barack Obama perfectly illustrates how utterly bereft of substance the online privacy movement’s arguments are.

In the piece with which Chester took issue, I pointed out that with the appointment of Jon Leibowitz to head the FTC along with two other rumored appointments, it looks as if the privacy movement is about to gain serious traction at the agency: very bad news for online marketers and advertisers.

More.