The Big Fat Marketing Blog

Ray Schultz has resigned as editorial director of Penton Media’s Chief Marketer Network, effective April Fool’s Day.

No replacement has been named because nobody could figure out exactly what he did.

Sorry. I know it sounds rough, but old habits die hard. That’s exactly how I’d write it about someone else. more

Ray Schultz has resigned as editorial director of Penton Media’s Chief Marketer Network, effective April Fool’s Day.

No replacement has been named because nobody could figure out exactly what he did.

Sorry. I know it sounds rough, but old habits die hard. That’s exactly how I’d write it about someone else. more

Have you seen the Reynolds Wrap email that’s flying around right now? It seems that there is a little cardboard perf on the ends of all Reynolds Wraps boxes that, when punched in, prevents the roll of foil (or plastic wrap, or whatever) from tumbling out of the box, onto the floor, streaming the entire length of the material with it.

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Monica Smith’s answer: start a session about Twitter. Yes, it was an ice-breaking one-liner by Marketsmith’s president and CEO to open her session today at NEMOA. And really, it couldn’t be further from the truth.

Even before Catalog Age was rebranded as Multichannel Merchant, we were telling our readers that they need to be in more than one channel. But many of the old-school catalogers are still relying on their books to drive business. more

Any brand endorsing Rihanna should drop her immediately. Don’t sit around and wait. Do it now.

I supported endorsements of the R&B singer after she became a victim of partner-related violence. It would have been wrong to drop her after she was allegedly beaten, strangled and bitten by her boyfriend musical artist Chris Brown.

But now she has reportedly returned to his side, sending a dangerous message that it’s ok for a girl to go back to a man after he hits her. If true, marketers need to hand out the pink slip and their PR reps should make a big deal about it. These companies need to send a strong public message to the millions of young female—and male—Rihanna fans and their customers that there is no excuse for violence against women. That it is wrong and there can never be an excuse for it.

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Hulu, the fast growing internet video site (2nd only to YouTube) is adding social-networking to its site. It wants to build both loyalty and collect better data from its users to increase advertising revenue through relevancy.

The social-networking function is an attempt to get users to interact with one another and share preferences and build more of a community. It’s fun watching all these new marketing approaches unfold. Let’s hope they can prove to be measurable and profitable for all involved.