The Big Fat Marketing Blog

This Saturday, May 2, is Free Comic Book Day.

You know what that means? You can walk into your local comic book store and get free comics. That’s right. There’s no catch. Free Comic Book Day means you get free comics.

Pretty neat, huh?

more

This Saturday, May 2, is Free Comic Book Day.

You know what that means? You can walk into your local comic book store and get free comics. That’s right. There’s no catch. Free Comic Book Day means you get free comics.

Pretty neat, huh?

more

I don’t do this nearly enough, but here’s an interesting take from Dave Knox, a brand manager for an unnamed CPG company, on why old brand marketing approaches don’t work on today’s customers. more

A quick conversation with Jim Carey—the Chicago Association of Direct Marketing’s 2009 Charles S. Downs’ DMer of the Year—proves one thing. He shares a penchant for humor with the movie star who shares his moniker.

When asked about his early career running political campaigns, he delighted in sharing how he never tried to dispel folks who thought that he was one of former New York Governor Hugh Carey’s 14 children. “Statistically, I could have been,” he joked.

Carey notes there are a lot of parallels between direct marketing and politics, including that both can often involve working with integrated media and dedicated sales forces. “And in both, on a fundamental level, you are building a brand.”

more

A quick conversation with Jim Carey—the Chicago Association of Direct Marketing’s 2009 Charles S. Downs’ DMer of the Year—proves one thing. He shares a penchant for humor with the movie star who shares his moniker.

When asked about his early career running political campaigns, he delighted in sharing how he never tried to dispel folks who thought that he was one of former New York Governor Hugh Carey’s 14 children. “Statistically, I could have been,” he joked.

Carey notes there are a lot of parallels between direct marketing and politics, including that both can often involve working with integrated media and dedicated sales forces. “And in both, on a fundamental level, you are building a brand.”

more

Really, it isn’t all gloom and doom in retail. You’ll find out when you read the may issue of MULTICHANNEL MERCHANT. Some merchants are thriving despite the U.S. economy’s crash and burn.

The issue will go online in a couple of days (as soon as I get the content ready to roll) and the print edition may already be in your mailbox. But we did run a few sneak-peaks on our site. It was stuff left behind on the cutting-room floor, but it still delivers great value and take-aways for our audience. more