The Big Fat Marketing Blog

OK, I stole the headline from something from my college newspaper from back in the 80s, and from this article Robert Passikoff, Ph.D of Brand Keys did for us last January. But ever since Passikoff wrote the piece, I’ve been witnessing the downfall of Starbucks. And as more McDonald’s start rolling out McCafe’s, the more it seems Starbucks is trying to stay above (the dirt-flavored) water.

Honestly, after stopping by a McDonald’s in Norwalk, CT this morning and seeing the McCafe offerings, I think a nail can be put in Starbucks’ coffin. Here’s why. more

OK, I stole the headline from something from my college newspaper from back in the 80s, and from this article Robert Passikoff, Ph.D of Brand Keys did for us last January. But ever since Passikoff wrote the piece, I’ve been witnessing the downfall of Starbucks. And as more McDonald’s start rolling out McCafe’s, the more it seems Starbucks is trying to stay above (the dirt-flavored) water.

Honestly, after stopping by a McDonald’s in Norwalk, CT this morning and seeing the McCafe offerings, I think a nail can be put in Starbucks’ coffin. Here’s why. more

Well, the boys are back in New Zealand now. They went up against the Department of Immigration and Naturalization and lost, but they haven’t lost their love of the music. When last seen, they were getting sounds out of everything from a barbed wire fence to a sheep. more

Well, the boys are back in New Zealand now. They went up against the Department of Immigration and Naturalization and lost, but they haven’t lost their love of the music. When last seen, they were getting sounds out of everything from a barbed wire fence to a sheep. more

Recent research from Forrester suggests that Google’s Universal Search, which blends news stories, Pr releases, maps and video—just about anything except images—into its results pages, is heavily predisposed to turn up video files, especially those from Google-owned YouTube.

In fact, Forrester analysts Nate Elliott suggests that video clips are 53 times more likely to turn up on a first page of organic search results than standard text pages. For that reason, he recommends that marketers make any videos they post easy for Google’s bots to find and index by, for example, putting keywords into video filenames, titles and tags. more

Recent research from Forrester suggests that Google’s Universal Search, which blends news stories, Pr releases, maps and video—just about anything except images—into its results pages, is heavily predisposed to turn up video files, especially those from Google-owned YouTube.

In fact, Forrester analysts Nate Elliott suggests that video clips are 53 times more likely to turn up on a first page of organic search results than standard text pages. For that reason, he recommends that marketers make any videos they post easy for Google’s bots to find and index by, for example, putting keywords into video filenames, titles and tags. more