The Big Fat Marketing Blog

The mailers groups and other interests which fought tirelessly for 11 years for a reform law that would tie future postage increases to the rate of inflation (as determined by the Consumer Price Index) may have outsmarted themselves, big time.

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It’s always interesting to get an e-mail with the words “Berry Sorry” in the subject line, even if you don’t really know the sender. The e-mail arrived in my in box last night from a merchant called The Blueberry Store.

I’ve never bought anything from this company; they must have rented my e-mail address from a merchant I used the last time I sent someone a fruit basket. (Which is not that often—I could probably find the culprit if I wanted to.) more

If you’re going to think about a promotion, don’t think out loud like Domino’s did. Sounds like someone in its marketing department either lost a job as a result of this blunder, or was demoted all the way down to pizza delivery boy.

Someone typed in the word “bailout” as a coupon code and got a free pizza. So the coupon code hit the Internet and spread so far that Domino’s had to give away 11,000 free pies. Here’s a link.

If you’re going to think about a promotion, don’t think out loud like Domino’s did. Sounds like someone in its marketing department either lost a job as a result of this blunder, or was demoted all the way down to pizza delivery boy.

Someone typed in the word “bailout” as a coupon code and got a free pizza. So the coupon code hit the Internet and spread so far that Domino’s had to give away 11,000 free pies. Here’s a link.