The Big Fat Marketing Blog

So, the new Yankee Stadium is open. The first exhibition games were played this weekend, and I was lucky enough to get tickets either late Saturday night or early Sunday morning.

And Saturday afternoon, as the Chicago Cubs played the New York Yankees, I felt like a kid on Christmas Day: Excited about the shiny new package, but disappointed by the content. And I’m not just saying that because I’m a Cleveland Indians fan, I’m saying that as someone who is an aficionado of ballparks. more

So, the new Yankee Stadium is open. The first exhibition games were played this weekend, and I was lucky enough to get tickets either late Saturday night or early Sunday morning.

And Saturday afternoon, as the Chicago Cubs played the New York Yankees, I felt like a kid on Christmas Day: Excited about the shiny new package, but disappointed by the content. And I’m not just saying that because I’m a Cleveland Indians fan, I’m saying that as someone who is an aficionado of ballparks. more

Recently my firm was in a final pitch and lost. Losing hurts, but it also allows you to look back and find ways to improve. First there were 12; then 4; and finally just Johnson Direct and another firm. But this post is really about the key differences between “killer” creative and the kind that gets results.

Some takeaways from the experience:

* Despite the critical importance of relevancy, better-looking creative still wins out. We can talk until our faces turn the same color as a Minnesota Viking uniform, but most marketing communication professionals put aside the results that win and gravitate toward “prettier”, “sexier”, usually less relevant creative work. Facts can’t seem to win this argument. more

Recently my firm was in a final pitch and lost. Losing hurts, but it also allows you to look back and find ways to improve. First there were 12; then 4; and finally just Johnson Direct and another firm. But this post is really about the key differences between “killer” creative and the kind that gets results.

Some takeaways from the experience:

* Despite the critical importance of relevancy, better-looking creative still wins out. We can talk until our faces turn the same color as a Minnesota Viking uniform, but most marketing communication professionals put aside the results that win and gravitate toward “prettier”, “sexier”, usually less relevant creative work. Facts can’t seem to win this argument. more