The Big Fat Marketing Blog

If the police aren’t called and a human hasn’t been injured, can a promotion that goes terribly wrong, but ultimately emerges as a good thing, be turned into a case study that can be successful for other marketers?

Let’s take the case of Domino’s.

As many of you know, the pizza maker and its agency, dreamed up the idea of a special, limited time promotion last December to give away free medium-size pizzas as the country buzzed about bailouts. The computer system was programmed to accept the word “bailout” in a promotion code box to activate the offer. But the promotion never got the green light and the team moved on to other ideas never deactivating the offer.

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Gimme back that Filet-O-Fish…

The bizarre Filet-o-Fish featuring the 1990s Big Mouth Billy Bass singing about the McDonald’s sandwich has had more than 1 million views (combined) on YouTube. more

Gimme back that Filet-O-Fish…

The bizarre Filet-o-Fish featuring the 1990s Big Mouth Billy Bass singing about the McDonald’s sandwich has had more than 1 million views (combined) on YouTube. more

A Conversation with Brad Wirz : Experiential Marketing

This morning I had an opportunity to chat with Brad Wirz and listen to his point of view re: why live events are so effective using experiential methodology.

Brad has a strong hunch that one of the unique end-benefits of live marketing is that live events tend to have a much longer effect on the consumer’s behavior. It’s not just that live events are able to persuade more people to go buy a product, but that they’re are able to get them to become a long-time user of a brand. Not just “I’ll try that product” but “Man, I’m going to use that product forever because they really get me!” Brad exclaimed!

more

A Conversation with Brad Wirz : Experiential Marketing

This morning I had an opportunity to chat with Brad Wirz and listen to his point of view re: why live events are so effective using experiential methodology.

Brad has a strong hunch that one of the unique end-benefits of live marketing is that live events tend to have a much longer effect on the consumer’s behavior. It’s not just that live events are able to persuade more people to go buy a product, but that they’re are able to get them to become a long-time user of a brand. Not just “I’ll try that product” but “Man, I’m going to use that product forever because they really get me!” Brad exclaimed!

more