The Big Fat Marketing Blog

I know, it sounds like Seinfeld and his show about nothing… but not really. I’m telling you to read an article called How to Avoid the Five Biggest Corporate Blogging Mistakes by blogging authority Chris Baggott. We ran it in our i-merchant e-newsletter yesterday, and of course we don’t want you to miss it. more

There might be a light at the end of the dismal financial tunnel for the U.S. Postal Service after all. more

I was recently reading an article in the Harvard Business Review that addressed the upside of regret. Regret in terms of the sense that that things could have turned out differently if you had made a different decision. You know the feeling. When you sometimes wonder if you should have taken left hand turn, but instead you took a right when making some important life decisions. In any case, it spoke about the intensity of regret and how it actually enhances our ability to learn.

more

I was recently reading an article in the Harvard Business Review that addressed the upside of regret. Regret in terms of the sense that that things could have turned out differently if you had made a different decision. You know the feeling. When you sometimes wonder if you should have taken left hand turn, but instead you took a right when making some important life decisions. In any case, it spoke about the intensity of regret and how it actually enhances our ability to learn.

more

Geoff Batrouney of Estee Marketing Group was our guest Monday on MCM Radio, and you can listen to and download the podcast here.

So what did Batrouney have to say? Well, for starters, he says the list industry is not deal. Sure, some shops have closed up and there has been some consolidation, but merchants are still renting lists. As for who’s representing mailers on Capital Hill, Batrouney has a few choice words, too. But I won;t play spoiler, listen for yourself.