The Big Fat Marketing Blog

So…..any direct marketers out there catch Saturday Night Live last week? What did you think of the no holds barred parody PSA from the “Alliance of Direct Mail Marketers?”

You can view it here.

Did you laugh? Or did you wince? Wonder what the good folks over at the Direct Marketing Association thought?

So…..any direct marketers out there catch Saturday Night Live last week? What did you think of the no holds barred parody PSA from the “Alliance of Direct Mail Marketers?”

You can view it here.

Did you laugh? Or did you wince? Wonder what the good folks over at the Direct Marketing Association thought?

I attended opening day at Miller Park to watch The Milwaukee Brewers win in the bottom of the ninth. My wife has gone to opening day 27 years in a row. Getting there was a pain, but I had the chance to spend the day with my best friend, my wife.

At the game we were talking about players and I mentioned the memorable Mark Fidrych. I even had the chance to see him pitch when I was younger, less gray and more worry-free. Imagine my disbelief when a few days later I am reading the paper and find out “The Bird” had died.

Personalities are what makes sports entertainment, dare I say, marketable. At least more marketable. Look at the Packers and Brett Favre, Payton and Eli, Muhammad,Jordan, Richard Petty, Dale Earnhardt. Who in baseball today can match Fidrych? People would pay simply to see him pitch. He was cheered at opposing stadiums and there was the desire to see him live. more

I attended opening day at Miller Park to watch The Milwaukee Brewers win in the bottom of the ninth. My wife has gone to opening day 27 years in a row. Getting there was a pain, but I had the chance to spend the day with my best friend, my wife.

At the game we were talking about players and I mentioned the memorable Mark Fidrych. I even had the chance to see him pitch when I was younger, less gray and more worry-free. Imagine my disbelief when a few days later I am reading the paper and find out “The Bird” had died.

Personalities are what makes sports entertainment, dare I say, marketable. At least more marketable. Look at the Packers and Brett Favre, Payton and Eli, Muhammad,Jordan, Richard Petty, Dale Earnhardt. Who in baseball today can match Fidrych? People would pay simply to see him pitch. He was cheered at opposing stadiums and there was the desire to see him live. more

It’s a conversational marketplace. Choose the right place to make your introduction

It’s everywhere these days as if it’s a novel concept. Gone are the days of monologue marketing. Now, we have entered into the era of the dialogue. This, of course, is true and is actually something strong agencies and brands have been doing for years.

more

It’s a conversational marketplace. Choose the right place to make your introduction

It’s everywhere these days as if it’s a novel concept. Gone are the days of monologue marketing. Now, we have entered into the era of the dialogue. This, of course, is true and is actually something strong agencies and brands have been doing for years.

more