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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for April 15th, 2009

Rumored Closings Ruining Retailers

I remember the e-mail well. My mother-in-law - God bless her - is good for forwarding a few e-mail chain letters my way daily. This one during the Christmas season alerted the readers that a bunch of retailers were going to go out of business immediately after Christmas, and that you shouldn’t buy gift cards from any of them.


My initial reaction was that Talbots, one of the merchants on the list, was not going out of business. We’d written enough about their woes that I knew it was a hoax. But this USA Today article shows that other recipients (like my mother-in-law) were gullible. more

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Related Topics: Retail, Cross Channel, E-commerce, Catalog, Etc. - General, Multichannel Surfing, Etc. |

Rumored Closings Ruining Retailers

I remember the e-mail well. My mother-in-law - God bless her - is good for forwarding a few e-mail chain letters my way daily. This one during the Christmas season alerted the readers that a bunch of retailers were going to go out of business immediately after Christmas, and that you shouldn’t buy gift cards from any of them.


My initial reaction was that Talbots, one of the merchants on the list, was not going out of business. We’d written enough about their woes that I knew it was a hoax. But this USA Today article shows that other recipients (like my mother-in-law) were gullible. more

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Related Topics: Retail, Cross Channel, E-commerce, Catalog, Etc. - General, Multichannel Surfing, Etc. |

End of the Line for Talbots?

We’ve been writing a lot lately about Talbots, and not a lot of it had been positive. The women’s apparel and accessories retailer/cataloger has struggled to turn a profit since it acquired J Jill for gobs and gobs of money in 2006.


Monday’s announcement that they were down 23% for the quarter and lost $145 million from continuing operations for the year doesn’t help. more

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Related Topics: Retail, Cross Channel, E-commerce, Catalog, Etc. - Opinion, Etc. - General |

Ad Biz Drama “Trust Me” Tanks on TNT

trustmeee_promo181×79.jpgAfter one season, TNT has pulled the plug on “Trust Me,” a drama set in a Chicago advertising agency.


Does anyone care?


more

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Related Topics: Thought Balloon - Opinion, Thought Balloon - General, Thought Balloon - Advertising/Media, Thought Balloon, General |

Ad Biz Drama “Trust Me” Tanks on TNT

trustmeee_promo181×79.jpgAfter one season, TNT has pulled the plug on “Trust Me,” a drama set in a Chicago advertising agency.


Does anyone care?


more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Add Comment

Email This Post Email This Post

Related Topics: Thought Balloon - Opinion, Thought Balloon - General, Thought Balloon - Advertising/Media, Thought Balloon, General |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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