You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
During a luncheon earlier this month presented by the National Trade Circulation Foundation (NTCFI), postal consultant and 37-year U.S. Postal Service veteran Ed Mayhew addressed the precarious situation involving the USPS. more
There are plenty of painful examples of brands inadvertently ticking off consumers with botched promotions, but when you mess with New York Yankee fans you’re really asking for trouble.
A Pepsi promotion to give away 250 pairs of tickets last Thursday to the historic opening day game at the team’s new stadium and to promote its Pepsi Max beverage turned into a disaster.
It takes a fair amount of self proclaimed experts and authors to get me to this point, but I’m here. Feel free to duck because here it comes – edited down for all of your virgin ears. Sorry in advance for my non-linear writing on this one – I have a little steam coming out of my ears.
Social Media – If I have to see one more “expert” tell me how to use it or why I should use them to use it I may come out of my chair. These people may perhaps have one to two projects under their belts that may have been successful, but regardless managed to get a little trade press because they were a little ahead of the pack. When pressed for numbers they hide behind the client confidentiality. The reality is that successful corporate social media programs are a rare spotted owl on a percentage basis.
It takes a fair amount of self proclaimed experts and authors to get me to this point, but I’m here. Feel free to duck because here it comes – edited down for all of your virgin ears. Sorry in advance for my non-linear writing on this one – I have a little steam coming out of my ears.
Social Media – If I have to see one more “expert” tell me how to use it or why I should use them to use it I may come out of my chair. These people may perhaps have one to two projects under their belts that may have been successful, but regardless managed to get a little trade press because they were a little ahead of the pack. When pressed for numbers they hide behind the client confidentiality. The reality is that successful corporate social media programs are a rare spotted owl on a percentage basis.
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