The Big Fat Marketing Blog

It’s a challenge that prospective clients call ad agency offices with daily, sometimes hourly when things are brisk. “How do we increase relevancy within a particular market segment, and more importantly convert that new found relevancy into sales? How can we drive purchase and purchase consideration by our intended audience - an audience that currently doesn’t even know that we exist?”

As I wrote a few years back for Chief Marketer Report, creative teams address these questions every day. Often, agencies don’t seem to land on the correct answer. That may explain why the business so often resembles a revolving door. But every once in a while someone finds a way to shift perceptions to drive purchase.

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It’s a challenge that prospective clients call ad agency offices with daily, sometimes hourly when things are brisk. “How do we increase relevancy within a particular market segment, and more importantly convert that new found relevancy into sales? How can we drive purchase and purchase consideration by our intended audience - an audience that currently doesn’t even know that we exist?”

As I wrote a few years back for Chief Marketer Report, creative teams address these questions every day. Often, agencies don’t seem to land on the correct answer. That may explain why the business so often resembles a revolving door. But every once in a while someone finds a way to shift perceptions to drive purchase.

more

Pandora, an online music site that helps you discover music you like by artist’s you have often never heard of has tested and had success with mobile phone ads. You can read it here.

The site now has 6 million mobile phone users (27 million total users) and that has gotten the attention of Target, Best Buy and Nike, among others. The story also details results, which seem impressive.

Pandora, an online music site that helps you discover music you like by artist’s you have often never heard of has tested and had success with mobile phone ads. You can read it here.

The site now has 6 million mobile phone users (27 million total users) and that has gotten the attention of Target, Best Buy and Nike, among others. The story also details results, which seem impressive.

I’m a sucker for 80s dance music. It reminds of the times I was hanging out with my friends and partying instead doing my homework, which is why Cornell’s Engineering School eventually asked me to take a “leave of absence.” That’s Ivy League speak for, “Get the hell out!” But I digress…

As I was saying, I’m a sucker for 80s dance music. So whenever I’m within earshot of a TV and I hear Human League’s “Don’t You Want Me,” I watch the Swiffer commercial. I can’t help but like that commercial. I even feel sorry for the mop that was dumped for the Swiffer.

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After a Google search for auto paint to fix a scratch on my car, I landed on the Express Paint Website. Ah, here’s a paint pen in my color, stingray metallic.

And here’s a kit that sells some other stuff I guess I’ll need—primer, clear coat, sandpaper. Yikes, I guess you can’t just paint over the scratch like I had planned to—this sounds like a major production. Good thing the site provides detailed instructions on how to do this.

So I’m ready to check out, have entered all my details, and pushed “continue” to let it charge my credit card, and the site seems to freeze. more