The Big Fat Marketing Blog

Okay, I admit it: I watch “Project Runway.” Religiously. I watch the show’s finale with my wife with the same enthusiasm that I reserve for a Game 7 of the NBA Finals. Since the show’s second season, Alberto-Culver’s Tresemmé hair-care brand had been written into the show. So when I read that executives at Alberto-Culver decided not to stay with “Project Runway” as it struts from Bravo to the Lifetime cable channel, the first thing I thought was, “What in the world were they thinking?” Okay—that was the second thing I thought. The first thing I thought was, “What’s going to happen to the models’ hair?”

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The ACCM conference is off with a bang, and so far, so good. Yes, attendance is down. Way down. But the people who are here seem to be tentatively optimistic. Okay, I haven’t talked to all that many people—the conference just started. But the mood is better than I expected. more

It’s funny - what’s that you say? The notion of exploring what exactly makes the inner workings of a relationship. I often like to speak about this subject because it plays such a strong role in what we all do for a living - like it or not!

Let me first say that I love to explore human behavior. For me, it’s the key to driving purchase. Getting a keen understanding of your intended audiences lifestyle and behavior, in my opinion, should dictate the tactical strategy of any successful marketing campaign. It provides us the opportunity to determine when to deliver a very positive and correct mode of experience when the audience will most be receptive to it. It allows us to open up the possibility for them to partake in what we are sending out into the ethos in a way that they choose.

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It’s funny - what’s that you say? The notion of exploring what exactly makes the inner workings of a relationship. I often like to speak about this subject because it plays such a strong role in what we all do for a living - like it or not!

Let me first say that I love to explore human behavior. For me, it’s the key to driving purchase. Getting a keen understanding of your intended audiences lifestyle and behavior, in my opinion, should dictate the tactical strategy of any successful marketing campaign. It provides us the opportunity to determine when to deliver a very positive and correct mode of experience when the audience will most be receptive to it. It allows us to open up the possibility for them to partake in what we are sending out into the ethos in a way that they choose.

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