Brand Influencers In Motion
From the files…
After several days of working very long hours on a pitch with our good friends… I thought I was a bit fatigued. I was listening to Radio Paradise and suddenly found myself rocking out uncontrollably to REM.
Erik (yes there is more than one Erik), he’s an amazingly talented illustrator, was staring at me with a look I once gave my uncle as he cranked Quicksilver Messenger Service in his ’71 Dodge Dart. Before I knew it, Erik and I had killed 30 minutes talking about the deterioration of decent, popular music. He recommended two bands he’d recently seen in town, and I, without hesitation, downloaded a few songs off iTunes. Our conversation, combined with the fact that it was past dinner time and I was hungry, reminded me of a post I wrote a while back for an online discussion group about brand influencers. I still hear about it when I get a chance to speak at conferences, and most have tried the actual recipe after they requested that I send it out.







