The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for May 6th, 2009

Brand Influencers In Motion

From the files…


After several days of working very long hours on a pitch with our good friends… I thought I was a bit fatigued. I was listening to Radio Paradise and suddenly found myself rocking out uncontrollably to REM.


Erik (yes there is more than one Erik), he’s an amazingly talented illustrator, was staring at me with a look I once gave my uncle as he cranked Quicksilver Messenger Service in his ’71 Dodge Dart. Before I knew it, Erik and I had killed 30 minutes talking about the deterioration of decent, popular music. He recommended two bands he’d recently seen in town, and I, without hesitation, downloaded a few songs off iTunes. Our conversation, combined with the fact that it was past dinner time and I was hungry, reminded me of a post I wrote a while back for an online discussion group about brand influencers. I still hear about it when I get a chance to speak at conferences, and most have tried the actual recipe after they requested that I send it out.


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Related Topics: Promo, Brandanimation |

Brand Influencers In Motion

From the files…


After several days of working very long hours on a pitch with our good friends… I thought I was a bit fatigued. I was listening to Radio Paradise and suddenly found myself rocking out uncontrollably to REM.


Erik (yes there is more than one Erik), he’s an amazingly talented illustrator, was staring at me with a look I once gave my uncle as he cranked Quicksilver Messenger Service in his ’71 Dodge Dart. Before I knew it, Erik and I had killed 30 minutes talking about the deterioration of decent, popular music. He recommended two bands he’d recently seen in town, and I, without hesitation, downloaded a few songs off iTunes. Our conversation, combined with the fact that it was past dinner time and I was hungry, reminded me of a post I wrote a while back for an online discussion group about brand influencers. I still hear about it when I get a chance to speak at conferences, and most have tried the actual recipe after they requested that I send it out.


more

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1 Comment

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Related Topics: Promo, Brandanimation |

When Will The USPS Get Some Good News?

In the past year the U.S. Postal Service has cut 50 million work hours; halted construction of new postal facilities; negotiated an agreement with the National Association of Letter Carriers that adjusts letter carrier routes to reflect diminished volume; frozen salaries of all USPS officers and executives; instituted a nationwide hiring freeze; reduced authorized staffing levels at postal headquarters and area offices by at least 15%; sold unused and under-utilized postal facilities; adjusted Post Office hours to better reflect customer use; and consolidated mail processing operations. more

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Related Topics: General |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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