The Big Fat Marketing Blog

I sweat. A lot. In the summer, I sweat so much that I look like I just ran a marathon. (That’s if I was in shape to run a marathon, of course.) I sweat so much that if it wasn’t for my moustache, people would think that I was lactating. It gets embarrassing.

So, when I was in a movie theater on Saturday waiting for the movie to start, this commercial came on and grabbed my attention. The guy in the commercial isn’t just sweating—he’s got geysers under his armpits. It’s gross. He’s spraying everybody: other dancers at a club, his girlfriend, even his friend eating a sandwich.

I can relate to this commercial.

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It wa an interesting concept that I hadn’t seen put into action until last weekend: a pop-up Target store along Chicago’s Michigan Avenue, and dedicated to promoting… nothing more specific than the brand itself.

This was reportedly the first Target pop-up to appear in Chicago, but the retailer has apparently used the tactic in other large metro areas. This one was up and running for the three days just prior to Mother’s Day. more

The head of the National Association of Letter Carriers (AFL-CIO) said today that frequent postage rate increases — like the one that took effect today, boosting the price of a first-class stamp to 44 cents – can and should be avoided in the future. more