DO NOT DISTURB - TV that is:)
WOW…..there is something to be said about spending 20 hours on a plane. Yes, I am writing this little diddy from Singapore.;)
Something caught my eye recently that I just couldn’t wait to get people’s opinion on. So PLEASE comment on this one. I absolutely love all the personal notes that I get when I write here, but I think that this particular piece is one that I would love to see some comments.
It’s been some time since we’ve seen the rise of user generated content (UGC). It really is an amazing phenomenon. However, the UGC tornado has hit a bit of a snag when it comes to being able to find brands with a strong enough stomach to advertise along side it. There is no doubt that the technology will evolve to make sure one day that advertisers can place ads next to YOUTUBE etc. videos without fear that it is a UGC video that is in any way vulgar or done in bad taste. Ultimately advertisers will get the much sought after coherence between their ads and the UGC. Now ….drum roll please……Here comes a new UGC Media platform ……… more
