The Big Fat Marketing Blog

I was posting an article on how Moosejaw Mountaineering is using digital catalogs, and I decided to quickly check out the outdoor gear and apparel merchant’s Website. While the page was loading (which took just a few seconds but still always seems like an eternity), I noticed this brief message from Moosejaw:

“Nothing worse than waiting for a page to load. Except getting cheated on, of course.” I had to keep re-entering the site to try to get another look at the fleeting message to make sure I’d read it right. Who are these clowns? more

I stepped out of the office today to see how marketers can give away free food without Oprah Winfrey’s help.

The event was a sampling session for a new product, Flatbread Melts, launching today from DiGiorno, a Kraft division. And it was a good reminder of how very simple it can be to get a new food item into tasters’ hands for free—with, perhaps, a few caveats and concerns. more

Summer is a month away and the Direct Marketing Association (DMA) is urging all direct marketers impacted by the U.S. Postal Service to contact the Postal Regulatory Commission and encourage the “expeditious endorsement” of the proposed USPS Summer Sale. more