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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for June 5th, 2009

A Conspiracy of Idiocy?

The Grand Effie award goes to Burger King for its “Whopper Freakout” Ad done by CP+B.

Here’s the release.


Ahem, Burger King sales are down! Yet, they win THE award. I always thought that your advertising/marketing was supposed to bring in MORE sales. Silly me. I’m so old school.


For any readers out there who have, say $5, $10 $50 million they need to spend…give me a call. I’m sure we could rent a logo-laden helicopter and drop lots of money over wealthy sub-divisions. Imagine the press we would garner. And, all the awards we would win!

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Related Topics: A Measured Approach - General, A Measured Approach - Marketing ROI, A Measured Approach |

A Conspiracy of Idiocy?

The Grand Effie award goes to Burger King for its “Whopper Freakout” Ad done by CP+B.

Here’s the release.


Ahem, Burger King sales are down! Yet, they win THE award. I always thought that your advertising/marketing was supposed to bring in MORE sales. Silly me. I’m so old school.


For any readers out there who have, say $5, $10 $50 million they need to spend…give me a call. I’m sure we could rent a logo-laden helicopter and drop lots of money over wealthy sub-divisions. Imagine the press we would garner. And, all the awards we would win!

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Add Comment

Email This Post Email This Post

Related Topics: A Measured Approach - General, A Measured Approach - Marketing ROI, A Measured Approach |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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