The Big Fat Marketing Blog

Couldn’t believe what I heard on WCBS-AM 880 yesterday: Gillette put a bunch of videos on YouTube to show guys how to, well, shave down there! Of course curiosity got the best of me… and more than 1 million viewers who learned how to shave a man’s groin (hey, that’s what Gillette calls it!).

Personally I’ll keep my shaving above the neck. But come to think of it, I couldn’t ask my father how to shave my head since it’s something he never did. So the instructional videos seem like a good way for Gillette to build a relationship between a man and his brand of shaving supplies. more

When the news broke yesterday that Talbots sold J. Jill, it seemed like Golden Gate Capital was buying it at a fire sale price. Clearly no one expected Talbots to get anywhere near the $517 million it paid for J. Jill just three years ago, but $75 million? Really? more