The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for June 10th, 2009

Webby Awards Keep It Short

One of my favorite awards programs is the Webbys, not so much for who they honor but for how it happens.


The Webbys restrict winners to only five word acceptance speeches. Some folks use them to say hi to their kids, while others like Jimmy Fallon go for the laugh (”Thank God Conan got promoted.”)


You can check out all the speeches here. Personally, as someone who makes their living in publishing, I’m partial to this one from the New York Times.





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Related Topics: Thought Balloon - Opinion, Thought Balloon - General, Thought Balloon - Creative, Thought Balloon, General |

Webby Awards Keep It Short

One of my favorite awards programs is the Webbys, not so much for who they honor but for how it happens.


The Webbys restrict winners to only five word acceptance speeches. Some folks use them to say hi to their kids, while others like Jimmy Fallon go for the laugh (”Thank God Conan got promoted.”)


You can check out all the speeches here. Personally, as someone who makes their living in publishing, I’m partial to this one from the New York Times.





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1 Comment

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Related Topics: Thought Balloon - Opinion, Thought Balloon - General, Thought Balloon - Creative, Thought Balloon, General |

David’s Bridal Takes Prom Dreams Mobile

davids-bridal-prom-mobile-web.jpgI’ve just received congratulations on my successful high school graduation and been asked to share my memories of the senior prom. It’s a bit hard to think myself back to those days—to give a hint, the song for the graduating class of Manhasset High was that new hit “Bridge over Troubled Water”—but for the folks at David’s Bridal, I’ll try. more

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Related Topics: Promo Interactive - Mobile Marketing, Promo Interactive - Viral/Word of Mouth, Promo Interactive |

David’s Bridal Takes Prom Dreams Mobile

davids-bridal-prom-mobile-web.jpgI’ve just received congratulations on my successful high school graduation and been asked to share my memories of the senior prom. It’s a bit hard to think myself back to those days—to give a hint, the song for the graduating class of Manhasset High was that new hit “Bridge over Troubled Water”—but for the folks at David’s Bridal, I’ll try. more

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Related Topics: Promo Interactive - Mobile Marketing, Promo Interactive - Viral/Word of Mouth, Promo Interactive |

Yahoo Helps Honda to an Insight-ful Campaign

eco_driving_game-web.jpgHonda rolled its new hybrid vehicle the Insight into U.S. showrooms earlier this year, and agency RPA has teamed with Yahoo to mount a highly integrated marketing campaign designed to make young, eco-conscious, cash-strapped drivers aware that there’s a new fuel-saving alternative to Toyota’s Prius. more

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Related Topics: Promo Interactive - Sweepstakes/Games, Promo Interactive - Interactive, Promo Interactive |

Yahoo Helps Honda to an Insight-ful Campaign

eco_driving_game-web.jpgHonda rolled its new hybrid vehicle the Insight into U.S. showrooms earlier this year, and agency RPA has teamed with Yahoo to mount a highly integrated marketing campaign designed to make young, eco-conscious, cash-strapped drivers aware that there’s a new fuel-saving alternative to Toyota’s Prius. more

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Related Topics: Promo Interactive - Sweepstakes/Games, Promo Interactive - Interactive, Promo Interactive |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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