The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for June 14th, 2009

Retail Killed The Retail Star

I’m sitting here in my hotel mentally prepping for another trek back to the states, but I felt this overwhelming urge to get this one out of my system at this very moment. Let me first say that I know that there are a myriad of factors that play into retail. There are several things that are out of the retailers’ control, but we have big boxers and small boxers that have simply killed themselves by not controlling their eco-system properly.


Let me clearly state that I visit retail outlets often. They are part of my routine, and I enjoy the experience that they offer. However, none of that matters if my experience doesn’t end with me dragging my feet to the register. more

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Related Topics: Promo, Brandanimation |

Retail Killed The Retail Star

I’m sitting here in my hotel mentally prepping for another trek back to the states, but I felt this overwhelming urge to get this one out of my system at this very moment. Let me first say that I know that there are a myriad of factors that play into retail. There are several things that are out of the retailers’ control, but we have big boxers and small boxers that have simply killed themselves by not controlling their eco-system properly.


Let me clearly state that I visit retail outlets often. They are part of my routine, and I enjoy the experience that they offer. However, none of that matters if my experience doesn’t end with me dragging my feet to the register. more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

2 Comments

Email This Post Email This Post

Related Topics: Promo, Brandanimation |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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