Is Your Promotion Having Fun Yet?
With this lousy economy we certainly have seen marketers turning to “recession” themed campaigns, including a ton of promotions around the idea of providing consumers with some type of financial relief or reward.
This is certainly timely and may give consumers a sense that these companies and their brands are trying to lend a hand in these troubling times or simply be relevant. I’ve seen debit cards like Chase awarding random free purchases, loss of income guarantees from car companies and wireless carriers and a ton of sweepstakes and contests giving away cash to be used to pay off debts, etc.
