The Big Fat Marketing Blog

Good news for 1-800-Flowers - it debuted its online store on Facebook today.

Bad news for 1-800-Flowers - its press release does not tell the world how to access its online store on Facebook.

So if you go to Facebook and search 1-800-Flowers, here’s what you’re going to see: more

Good news for 1-800-Flowers - it debuted its online store on Facebook today.

Bad news for 1-800-Flowers - its press release does not tell the world how to access its online store on Facebook.

So if you go to Facebook and search 1-800-Flowers, here’s what you’re going to see: more

I’m not really on Twitter much myself, so maybe this happens all the time. But when I logged on to Multichannel Merchant’s Twitter account this morning, a screen came up that said: “Twitter is over capacity. Too many tweets! Please wait a moment and try again.”

It didn’t take too long for the site to bounce back. But this got me thinking that Twitter’s system isn’t the only thing overloaded about the social media site. more

If a customer or potential client talks about you on Facebook, can you avoid losing a sale?

No, not unless the customer is a part of your own conversation.

But if someone is talking smack about your brand or company of Twitter, you have that chance to join the conversation and steer the conversation in a more positive direction.

Here’s my quick, unintentional case study. more

If a customer or potential client talks about you on Facebook, can you avoid losing a sale?

No, not unless the customer is a part of your own conversation.

But if someone is talking smack about your brand or company of Twitter, you have that chance to join the conversation and steer the conversation in a more positive direction.

Here’s my quick, unintentional case study. more

“….about nothing and everything all at once?”

You’re reading this, so of course you do. In case you didn’t recognize it, the above is a lyric from Green Day, who I had the pleasure to see in concert last week at the Boston Garden.

(Yes, yes, I know that officially it’s the TD Banknorth Garden, as the financial institution bought the naming rights. But I don’t care. No one else around here calls it that, so why should I?)

The show was great; they really blew the roof off the dump. But what else was interesting was the amount of marketing not so subtly going on to the band’s fans before the show.

more