You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
CBS radio had a segment this morning about whether it was a good idea for Macy’s to be spending a boatload of money on its annual Fourth of July fireworks display this year. After all, Macys’ stock is not doing so hot, to put it kindly. more
Okay, I’ll admit it, I love direct mail marketing. I look forward to going home at the end of the day, seeing my family and then looking at and opening my daily mail. I also love emerging media, but mail makes us, subliminally, feel important. Someone is trying to contact you and wants your attention. They are trying to convince you and educate you that their insurance, olive oil, magazine, steaks, wine or clothing is better and they’ll give you a deal to prove it to you.
Thus, when I continue to read that mail volume continues to decline I don’t panic. Why? more
Okay, I’ll admit it, I love direct mail marketing. I look forward to going home at the end of the day, seeing my family and then looking at and opening my daily mail. I also love emerging media, but mail makes us, subliminally, feel important. Someone is trying to contact you and wants your attention. They are trying to convince you and educate you that their insurance, olive oil, magazine, steaks, wine or clothing is better and they’ll give you a deal to prove it to you.
Thus, when I continue to read that mail volume continues to decline I don’t panic. Why? more
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