The Height of Creative Thinking
Call this a lesson in learning what customers want by watching their behavior—even if that conduct goes against millennia of human instincts for self-preservation.
Chicago’s landmark Sears Tower has found a way to enhance its must-see tourist status: a pair of glass-enclosed, glass-bottomed platforms hanging off the 103rd floor of the building’s west façade and offering a 360-degree view (well, minus whatever portion is attached to the building) of a large portion of the city from 1350 feet up. more
