The Big Fat Marketing Blog

I heard some great news last night, as a consumer, about Old Navy getting into the licensed merchandise business. According to the news on one of the New York television stations, Old Navy will soon be selling NFL and NCAA licensed apparel.

Here I am thinking Old Navy can fill the void of Steve & Barry’s, especially since the reporter used the word “affordable.” Plus Old Navy would probably be smart enough to not put a load of UConn sweatshirts in a California location, and would use the power of e-commerce to sell a New York Jets t-shirt to a fan in Iowa.

Then I read the news on Bloomberg. more

I heard some great news last night, as a consumer, about Old Navy getting into the licensed merchandise business. According to the news on one of the New York television stations, Old Navy will soon be selling NFL and NCAA licensed apparel.

Here I am thinking Old Navy can fill the void of Steve & Barry’s, especially since the reporter used the word “affordable.” Plus Old Navy would probably be smart enough to not put a load of UConn sweatshirts in a California location, and would use the power of e-commerce to sell a New York Jets t-shirt to a fan in Iowa.

Then I read the news on Bloomberg. more

Okay, the headline’s an overstatement—but not by much. Microblogging platform Twitter has recently taken action against a promotional idea that went over really well with its current users, to judge by the metrics—but that might, if allowed to propagate, put a major hurt onTwitter’s ability to attract a growing audience, or to monetize those users once they get them.

The promotion in question relied on “hashtags”, those phrases that follow “#” in tweets and that are used to identify a thread, so that users can search for and sort the jumble of disjointed 140-character conversations that can swirl around a topic on Twitter. more

Okay, the headline’s an overstatement—but not by much. Microblogging platform Twitter has recently taken action against a promotional idea that went over really well with its current users, to judge by the metrics—but that might, if allowed to propagate, put a major hurt onTwitter’s ability to attract a growing audience, or to monetize those users once they get them.

The promotion in question relied on “hashtags”, those phrases that follow “#” in tweets and that are used to identify a thread, so that users can search for and sort the jumble of disjointed 140-character conversations that can swirl around a topic on Twitter. more