The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for July 20th, 2009

The Deadly Little Secret: Candy Cigarettes

luckylights1.gifI was walking down the street in my hometown the other day and I saw a child walk out of a candy shop with a cigarette hanging out of his mouth.

That would be a “Victory” cigarette, a look-alike candy version of the real deadly tobacco kind. If the brand name Victory sounds familiar, it should, its toxic similarity to Viceroy cigarettes made by Brown & Williamson can’t be missed.

Where are those lawmakers stamping down on tobacco marketers, implementing tough legislation that gives the Food and Drug Administration sweeping control over how marketers package, manufacturer and market tobacco products?

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Related Topics: The Pro Shop |

United Airlines Looks like a Player Hater

YouTube giveth, and YouTube taketh away. And one irate musician has used it to do both, taking a few inches of skin off United Airlines for its baggage-handling practices and poor customer relations, but giving a California guitar maker a chance to win some major brand awareness and some points for attending to its users’ needs. more

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Related Topics: Promo Interactive - Viral/Word of Mouth, Promo Interactive - Interactive, Promo Interactive |

United Airlines Looks like a Player Hater

YouTube giveth, and YouTube taketh away. And one irate musician has used it to do both, taking a few inches of skin off United Airlines for its baggage-handling practices and poor customer relations, but giving a California guitar maker a chance to win some major brand awareness and some points for attending to its users’ needs. more

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Related Topics: Promo Interactive - Viral/Word of Mouth, Promo Interactive - Interactive, Promo Interactive |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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