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It takes Bezos six minutes to cut to the chase about the deal, but is worth watching.
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Related Topics: E-commerce, Retail, Multichannel Surfing, Etc. - Technology, Etc. - Advertising/Media, Etc. |
It takes Bezos six minutes to cut to the chase about the deal, but is worth watching.
Email This Post
Related Topics: E-commerce, Retail, Multichannel Surfing, Etc. - Technology, Etc. - Advertising/Media, Etc. |
Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages.
The Sunnyvale CA-based firm found that spending on pay-per-click advertising “stabilized” in the second quarter of 2009 at only 3% less than the spend in Q1 2009, adjusted for seasonal variances. While year-to-year spending levels for the quarter were down 21%, that was a “mild improvement” over the 23% year-to-year drop of Q1 2009. more
Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages.
The Sunnyvale CA-based firm found that spending on pay-per-click advertising “stabilized” in the second quarter of 2009 at only 3% less than the spend in Q1 2009, adjusted for seasonal variances. While year-to-year spending levels for the quarter were down 21%, that was a “mild improvement” over the 23% year-to-year drop of Q1 2009. more
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