Premium soda brand Jones Soda, which styles itself “the Official Soda of the Roadtrip,” wants to see where people are going on their own driving vacations this summer and will put the finalists of a North American travel photo contest on an international run of its product bottles.

The beverage maker has partnered with Griffin Technology, which produces iPod/iPhone accessories, to offer the Roadtrip Jones contest. Launched last Tuesday and extending to Aug. 28, the contest is meant to celebrate “the Great North American Roadtrip” of any distance, from an afternoon outing to the lake to a 10,000-mile trek across the continent.

Participants enter by sending a social media update including the hashtag #roadtripjones to Twitter, Facebook, Flickr or YouTube and including their projected itinerary in the update. Twitter users are asked to tweet directly to @jonessodaco; users of other social media can also register using a central form (available at http://www.jonessoda.com/roadtripjones/#sendstuff) that outlines where they’ll be blogging their trip. The hashtag will enable Jones, Griffin and contest administrators to identify the entrant and follow their travel chronicles in real time.

Once they’re entered, players can then upload their travel photos and video at http://jonessoda.com/gallery (after registering with an e-mail address.) As with other submissions to the many photo contests Jones runs, they can also pin their travel photos to an interactive map at http://www.jonessoda.com/gallery/map.php.

At the end of the contest, managers will select the 10 best roadtrip photos and print them on labels for thousands of bottles of Jones Soda. Shortly afterward, one winner will be selected from those finalists to win a $500 e-commerce shopping trip on http://GriffinTechnology.com. During the contest run, Griffin will also choose one entrant a week at random to receive one of 10 iTrip AutoPilots, an after-market accessory that plugs into a car’s power source and plays iPod or iPhone content through open FM frequencies on the car radio.

To sweeten the pot a bit, Jones will be sending an official Roadtrip Van across the southern half of the United States this summer and tweeting from @Jones_Soda_RV. Travelers and stay-at-homes alike who manage to spot the van can receive #RoadTripJones bumper stickers, product coupons and other prizes. They can get the RV’s projected route from http://www.jonessoda.com/gifs7/jonesrv-map.jpg and can get updates on its progress and whereabouts by following the Twitter account.

Premium soda brand Jones Soda, which styles itself “the Official Soda of the Roadtrip,” wants to see where people are going on their own driving vacations this summer and will put the finalists of a North American travel photo contest on an international run of its product bottles.

The beverage maker has partnered with Griffin Technology, which produces iPod/iPhone accessories, to offer the Roadtrip Jones contest. Launched last Tuesday and extending to Aug. 28, the contest is meant to celebrate “the Great North American Roadtrip” of any distance, from an afternoon outing to the lake to a 10,000-mile trek across the continent.

Participants enter by sending a social media update including the hashtag #roadtripjones to Twitter, Facebook, Flickr or YouTube and including their projected itinerary in the update. Twitter users are asked to tweet directly to @jonessodaco; users of other social media can also register using a central form (available at http://www.jonessoda.com/roadtripjones/#sendstuff) that outlines where they’ll be blogging their trip. The hashtag will enable Jones, Griffin and contest administrators to identify the entrant and follow their travel chronicles in real time.

Once they’re entered, players can then upload their travel photos and video at http://jonessoda.com/gallery (after registering with an e-mail address.) As with other submissions to the many photo contests Jones runs, they can also pin their travel photos to an interactive map at http://www.jonessoda.com/gallery/map.php.

At the end of the contest, managers will select the 10 best roadtrip photos and print them on labels for thousands of bottles of Jones Soda. Shortly afterward, one winner will be selected from those finalists to win a $500 e-commerce shopping trip on http://GriffinTechnology.com. During the contest run, Griffin will also choose one entrant a week at random to receive one of 10 iTrip AutoPilots, an after-market accessory that plugs into a car’s power source and plays iPod or iPhone content through open FM frequencies on the car radio.

To sweeten the pot a bit, Jones will be sending an official Roadtrip Van across the southern half of the United States this summer and tweeting from @Jones_Soda_RV. Travelers and stay-at-homes alike who manage to spot the van can receive #RoadTripJones bumper stickers, product coupons and other prizes. They can get the RV’s projected route from http://www.jonessoda.com/gifs7/jonesrv-map.jpg and can get updates on its progress and whereabouts by following the Twitter account.