The Big Fat Marketing Blog

Congratulations to Derek Jeter. He’s now 52nd all-time on Major League Baseball’s hit list. He hit number 2,722 on a rainy Friday night against Baltimore.

But this is why the New York Yankees are marketing geniuses, and its fans are, well, suckers.

The Yankees reminded the world that Derek Jeter - definitely one of the good-guys in baseball history - was about to break Lou Gehrig’s team record for most hits ever. And Yankee fans (many of which, let’s face it, didn’t even know what a baseball was until Derek Jeter was called up from Columbus, or New York again became a baseball dynasty) ate it up as the World’s Greatest Accomplishment. more

Congratulations to Derek Jeter. He’s now 52nd all-time on Major League Baseball’s hit list. He hit number 2,722 on a rainy Friday night against Baltimore.

But this is why the New York Yankees are marketing geniuses, and its fans are, well, suckers.

The Yankees reminded the world that Derek Jeter - definitely one of the good-guys in baseball history - was about to break Lou Gehrig’s team record for most hits ever. And Yankee fans (many of which, let’s face it, didn’t even know what a baseball was until Derek Jeter was called up from Columbus, or New York again became a baseball dynasty) ate it up as the World’s Greatest Accomplishment. more