The Big Fat Marketing Blog

Computer maker HP is ready to make everything about you famous—except your face.

In a campaign to promote its new “Artist Edition” HP notebook computer, the company’s “You on You” user-generated content contest has asked people to create Web videos expressing who they are and what they’re passionate about and upload them to HP’s YouTube channel . But in a twist that resembles HP’s broadcast commercials featuring only the hands of famous endorsers such as Fergie, Shaun White and Serena Williams, entrants can’t show themselves above the neck. more

Computer maker HP is ready to make everything about you famous—except your face.

In a campaign to promote its new “Artist Edition” HP notebook computer, the company’s “You on You” user-generated content contest has asked people to create Web videos expressing who they are and what they’re passionate about and upload them to HP’s YouTube channel . But in a twist that resembles HP’s broadcast commercials featuring only the hands of famous endorsers such as Fergie, Shaun White and Serena Williams, entrants can’t show themselves above the neck. more

Stride Gum, the Cadbury Adams-owned brand whose ads encourage users to chew more gum, wants to get consumers playing more video games too. And they’re putting up $25,000 as a prize.

Interestingly, that prize won’t go to the fastest killer of pixellated aliens, but to an actual privately-owned arcade. more

Stride Gum, the Cadbury Adams-owned brand whose ads encourage users to chew more gum, wants to get consumers playing more video games too. And they’re putting up $25,000 as a prize.

Interestingly, that prize won’t go to the fastest killer of pixellated aliens, but to an actual privately-owned arcade. more

A new campaign from Coca-Cola’s energy brand Vitaminwater is crowdsourcing its next flavor rollout and offering a $5,000 prize for the winning package design.

Facebook members can download a shareable application that lets them vote for their choice among a handful of flavor proposals, specify the nutrient requirements they’d like in the new product, and give the new item its name, label and ad copy. more

A new campaign from Coca-Cola’s energy brand Vitaminwater is crowdsourcing its next flavor rollout and offering a $5,000 prize for the winning package design.

Facebook members can download a shareable application that lets them vote for their choice among a handful of flavor proposals, specify the nutrient requirements they’d like in the new product, and give the new item its name, label and ad copy. more