The Big Fat Marketing Blog

To tell you the truth, I didn’t realize that Starbucks had been just testing its instant-coffee product—excuse me, its “ready-brewed” product—until this past weekend. But apparently the coffee giant had only made its Starbucks Via product available in Seattle and Chicago markets, although I’ve been carrying a few packets around in the bottom of my briefcase for months, the result of a mass sampling campaign last June or July here in the city too good for the Olympic committee.

Sorry. That just slipped out. I’m back in control.

Anyway, I only realized that Via was coming out of test when I saw the ads on Saturday night live along with everyone else. And my first reaction might have been like everyone else’s too: If I’m already in a Starbucks anyway, why would I want a cup of instant/ “ready-brewed” coffee? more

President Barack Obama signed a measure last week to give the U.S Postal Service $4 billion worth of breathing room for the next year. The measure just barely got through, according to some reports.

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Comments left below an article posted on www.postalnews.com reveal the mindset of many postal employees regarding last week’s temporary legislative reprieve. more

Last week, before I put up my Is John A. Greco, Jr. Really Worth $838,528* Post, I e-mailed Tim Parry to ask whether or not I could use a picture of two girls Jell-o wrestling as a visual.

2.2 seconds later, I received an autoresponder. Unfortunately, Tim Parry was out of the office.

I posted the article sans the wiggly jiggly.

About an hour later, a friend called to tell me about the “Shut Amy Africa up. Send the bitch a cookie” Campaign. more

Last week, before I put up my Is John A. Greco, Jr. Really Worth $838,528* Post, I e-mailed Tim Parry to ask whether or not I could use a picture of two girls Jell-o wrestling as a visual.

2.2 seconds later, I received an autoresponder. Unfortunately, Tim Parry was out of the office.

I posted the article sans the wiggly jiggly.

About an hour later, a friend called to tell me about the “Shut Amy Africa up. Send the bitch a cookie” Campaign. more