You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Been hanging out at the In-Store Marketing expo the past few days, where I overheard the words “shopper marketing” 2,747,387 times. Talk about buzz. I think at least half the conversations were people arguing about the definition. more
Been hanging out at the In-Store Marketing expo the past few days, where I overheard the words “shopper marketing” 2,747,387 times. Talk about buzz. I think at least half the conversations were people arguing about the definition. more
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