The Big Fat Marketing Blog

In a recent article, Newsweek magazine polled some management consultants and business futurists on how to improve the U.S. Postal Service and make it run more like a business www.newsweek.com/id/216741. This assumes that “running like a business” is the ideal goal instead of providing probably the only government service that people still trust.

Granted, some of their ideas were not bad and may deserve serious consideration. But many others revealed a lack of understanding about why the USPS is in the mess it’s in, the legal obstacles it faces and how much the $9 billion direct marketing industry depends on it.

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When it comes to pop culture, I’ve never been one of the cool kids.

While all the other girls were pouring over magazines like US, People, InTouch, OK and LifeStyle to catch up on the latest celebrity gossip, I was reading the Economist and National Review.

As I said. Not cool.

From what I’ve ascertained (mostly from standing in lines at the supermarket), it appears that there are two ways to break down celebrity couples. If it’s love, you combine their names. Tom-Kat (Tom Cruise and Katie Holmes), Brangelina (Brad Pitt and Angelina Jolie) and Spiedi (Spencer Pratt and Heidi-What’s-Her-Name.) If it’s war, you assign teams. Team Paris versus Team Nicole. Team Britney versus Team K-Fed.

In the world of what’s hot and who’s not, love is all rainbows, unicorns and adopted babies. War, on the other hand, is serious business. There are two distinct teams and you need to choose sides. You’re either Team Jen or Team Angelina. You must pick one. Abstaining is not an option.

So I ask you, WHERE THE HELL IS TEAM GRECO? more

When it comes to pop culture, I’ve never been one of the cool kids.

While all the other girls were pouring over magazines like US, People, InTouch, OK and LifeStyle to catch up on the latest celebrity gossip, I was reading the Economist and National Review.

As I said. Not cool.

From what I’ve ascertained (mostly from standing in lines at the supermarket), it appears that there are two ways to break down celebrity couples. If it’s love, you combine their names. Tom-Kat (Tom Cruise and Katie Holmes), Brangelina (Brad Pitt and Angelina Jolie) and Spiedi (Spencer Pratt and Heidi-What’s-Her-Name.) If it’s war, you assign teams. Team Paris versus Team Nicole. Team Britney versus Team K-Fed.

In the world of what’s hot and who’s not, love is all rainbows, unicorns and adopted babies. War, on the other hand, is serious business. There are two distinct teams and you need to choose sides. You’re either Team Jen or Team Angelina. You must pick one. Abstaining is not an option.

So I ask you, WHERE THE HELL IS TEAM GRECO? more