You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
There’s nothing worse than getting a “robo call” from an automated machine. Except when it’s a wrong-number robo call.
I actually got two of them at the office Friday night—both meant for my colleagues on the sales side—from some vendor exhibiting at the DMA show in San Diego this week. more
Although catalogers have been dealt various blows the past couple of years, including the now legendary 2007 postal rate increase, a recent article in the Wall Street Journal talks about the importance of print catalogs to consumers. more
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