Print Catalogs Here To Stay
Although catalogers have been dealt various blows the past couple of years, including the now legendary 2007 postal rate increase, a recent article in the Wall Street Journal talks about the importance of print catalogs to consumers.
If the economy’s slow return to normalcy continues, it appears there will always be a market for print catalogs. Here is the article published Oct. 16.
October 21st, 2009 at 9:39 am
Great article find. This reinstates a case that I made in a recent blog post on www.brandfasttrackers.com. Print advertising is not dead. At the end of the day, consumers still like to sit and flip through a catalogue. Its a great way to drive them to your website.