Wrong Number, Stupid Robot
There’s nothing worse than getting a “robo call” from an automated machine. Except when it’s a wrong-number robo call.
I actually got two of them at the office Friday night—both meant for my colleagues on the sales side—from some vendor exhibiting at the DMA show in San Diego this week.
When I came in Monday and saw I had two missed calls from the same number, I thought maybe something urgent had happened over the weekend. Nope—unless you consider “Please visit us at Booth XYZ…” to be important.
I’m not even registered for the conference this year, so the robot was really barking up the wrong tree. And the two coworkers the calls were “personalized” for are based in other Penton offices—Chicago and Miami—not here in Connecticut.
What kind of targeting is that? Someone needs to clean up their list.
How ironic that this company was trying to connect with people at the Direct Marketing Association’s key event—perhaps there are some telemarketing or data hygiene sessions that could provide some tips on prospecting.
I have to wonder how successful this telemarketing campaign was for the vendor, who shall remain nameless—only because I forgot the name and had deleted the messages immediately.
But here’s a tip for next year: If you really want me to stop by your booth, you’ll have to do better than a phone call from a robot who calls me “William.”
