The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for November, 2009

Elves Gone Wild (In a Good Way)

nyc_elfyourself_event2-blog.jpgNow that we’re safely through both the Thanksgiving eat-athelon and the kickoff of the various shopping seasons, offline and online, you may be ready for a bit of a respite from holiday cheer.

If so, too bad for you, because the “Elf Yourself” season is upon us, courtesy of OfficeMax. And this year, they’re taking that grassroots hit more viral than ever. more

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Related Topics: The Pro Shop - Viral/Word of Mouth, The Pro Shop - Interactive, The Pro Shop |

Elves Gone Wild (In a Good Way)

nyc_elfyourself_event2-blog.jpgNow that we’re safely through both the Thanksgiving eat-athelon and the kickoff of the various shopping seasons, offline and online, you may be ready for a bit of a respite from holiday cheer.

If so, too bad for you, because the “Elf Yourself” season is upon us, courtesy of OfficeMax. And this year, they’re taking that grassroots hit more viral than ever. more

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Related Topics: The Pro Shop - Viral/Word of Mouth, The Pro Shop - Interactive, The Pro Shop |

Union Head Says Postal Challenges Won’t Disappear

It has certainly been a challenging year for the U.S. Postal Service. And those challenges won’t disappear in 2010. more

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Can Chuck Fix the Charred Wreckage of Airline Loyalty Programs?

Finally someone has come to their senses.


U.S. Sen. Charles Schumer wants the Feds to step in to review complaints from consumers about frequent flyer programs. The biggest complaint—and there is no shortage—are from people who get ready to plan a trip only to discover, with no thanks to the preferred airline, that their miles have expired.


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Related Topics: The Pro Shop - General |

Scribbles Episode 9: Being Green





Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself.

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Related Topics: Scribbles - General, Scribbles - Opinion, Scribbles |

Scribbles Episode 9: Being Green





Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself.

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Related Topics: Scribbles - General, Scribbles - Opinion, Scribbles |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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