The Big Fat Marketing Blog

One of Multichannel Merchant’s most-read stories, at least according to the “Most popular articles” box on our Website, is The 10 BEST Catalog Covers. It’s a compelling headline and a great article. There’s only one problem: It’s from June 1999.

What’s the problem with that? Well, aside from the fact that there’s been a decade of great catalog covers since the article ran, it was published before we were putting images on our Website. And because we don’t have the high-res art available any more, the article appears without pictures of the covers. more

One of Multichannel Merchant’s most-read stories, at least according to the “Most popular articles” box on our Website, is The 10 BEST Catalog Covers. It’s a compelling headline and a great article. There’s only one problem: It’s from June 1999.

What’s the problem with that? Well, aside from the fact that there’s been a decade of great catalog covers since the article ran, it was published before we were putting images on our Website. And because we don’t have the high-res art available any more, the article appears without pictures of the covers. more

So who’s noggin’s are filled with more useless knowledge? Trivial Pursuit wants to know and wants you to join in. Click this link.

Right now the guys are winning. The promotion is designed to promote the game online.

Home Depot’s vice president of specialty channels, Michael Cooper, had a light-hearted moment a few months ago at e-Tail in Baltimore.

In talking about the challenges the home improvement retailer had experienced trying to become a multichannel retailer, Cooper said this about Home Depot’s infrastructure:

“We’re going to come into the ‘90s, allow [online] returns in the stores, and allow store gift cards to be used as tender online,” Cooper said lightheartedly before he explained why the project is going to take some time.

more

Home Depot’s vice president of specialty channels, Michael Cooper, had a light-hearted moment a few months ago at e-Tail in Baltimore.

In talking about the challenges the home improvement retailer had experienced trying to become a multichannel retailer, Cooper said this about Home Depot’s infrastructure:

“We’re going to come into the ‘90s, allow [online] returns in the stores, and allow store gift cards to be used as tender online,” Cooper said lightheartedly before he explained why the project is going to take some time.

more